Digital signage use shouldn’t be confined to your store front, waiting or reception area, or shop floor. By taking your digital signage network outdoors you can reach more customers with your carefully crafted content.
Here at Digital Vision Store, we have been supplying digital signage solutions to our customers since we opened our doors. With the latest innovations making outdoor digital advertising simpler for those with all budgets and objectives, we thought we’d share a few al fresco tips. Read on to discover outdoor digital signage advice straight from the experts.
Why should you take your message outdoors?
Since its introduction digital signage has strengthened engagement for B2B and B2C businesses everywhere. The vibrant, attractive and often interactive digital displays provide a number of plus points for the businesses that use them, with easier content management ensuring an adaptable advertising and marketing tool across multiple campaigns. Outdoor digital signs can be equally as effective for businesses, with retailers in particular enjoying the increased visibility that comes with a carefully placed display.
In comparison to more traditional, static forms of advertising, digital signage provides a promising solution, enabling businesses to catch the eyes of customers in prime locations as well as reduce printing costs and lead times. The flexibility of digital content also means messages can be changed at the touch of a button with owners of multiple stores able to personalise their promotions accordingly and campaigns able to be altered based on the time of day. The ability to use different content types, including RSS feeds, digital images and video, means more creative campaigns to make the most of outdoor advertising and marketing opportunities.
Top tips for an effective outdoor campaign
Now that we are aware of the benefits of taking your message outside with the latest digital signage technology, where do you begin when it comes to building a successful campaign? Here is a selection of top tips for outdoor digital signage use:
- Think carefully about placement: The ‘where’ of your campaign is particularly important, after all what’s the point of creating brilliant content if no one’s going to see it! Analysing your target audience is an excellent place to start. Think about the places they are most likely to go and map your content delivery locations accordingly.
- Get creative: Thanks to the latest advancements in digital signage, the types of content you can use as part of your campaign are more extensive than ever. As well as exploring different content types, make sure your displays are bold, vibrant, readable and aesthetically pleasing, even from a distance. As well as limiting text and increasing font size, ensuring the resolution of your display is on point is a must.
- Make it interactive: Making it as easy as possible for your viewers to find out more about your brand and its products or services is vital so make your campaign as interactive as you can. QR tags and smartphone snaps are easy ways to interact through content. For touchscreen displays, accessibility is especially important.
Making your outdoor digital signage campaign shine all starts with the very best equipment. Discover the highest quality digital signage players and accessories right here.